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Unexpected closure: the snow-day phone message
What a caller should hear the moment you decide to close for the day, and the one switch that changes it without touching your opening hours.
John · Owner and CEO · 4 min read · · updated
The moment you decide, callers should hear one short message, French first: closed today, why in three words, when you expect to reopen, what to do meanwhile. That takes one switch, not an edit to your hours, and the same person flips it back next morning.
What the message has to say, and the French-first order
A snow day is the morning nobody has time to write, so the message gets written ahead. Four parts, in this order.
Closed today
Not “our hours are affected”, not “we are experiencing disruptions”. Closed.
Why, in three words
“Because of the storm” is enough. The caller can see out the window; they do not need the forecast.
When you expect to reopen
“Tomorrow morning” or “tomorrow at nine”. If you do not know, say so: “we will call you back as soon as we can”.
What to do meanwhile
Leave a message, send an email, call back tomorrow. One instruction, not three.
All of it in French first, with a brief offer of the other language, like any greeting in Quebec. What Law 96 asks of your phone line already covers that; we will not repeat it here. The Office québécois de la langue française's model greeting for a centralized telephone service sets the same order for a Quebec business.
Two samples, each under twelve seconds spoken (the Office's guidance on telephone communications covers the absence message and the voicemail greeting too):
« Bonjour. La clinique est fermée aujourd'hui, tempête oblige. Nous prévoyons rouvrir demain à 9 h. Laissez-nous un message après le signal et nous vous rappellerons. »
“Hello. The clinic is closed today because of the storm. We expect to reopen tomorrow at nine. Leave a message after the tone and we will call you back.”
One switch, not a schedule edit
The usual instinct is to open your hours and mark the day closed. That is the wrong door: you are changing a setting you will have to undo, and the caller hears your after-hours message, the one that says “call back during business hours”, in the middle of your business hours.
The switch changes what every caller hears today, and your opening hours have not moved.
Reuse this figure anywhere, including commercially, with credit to Ringfully and a link back to this page. CC BY 4.0.
In Ringfully, every saved schedule carries its own “we are closed right now” switch, per location. While it is on, it outranks your hours and your holidays, and it waits for no publish: you flip it, and the next call hears the storm message. Your hours have not moved.
One layer down, the hours step of your phone menu does the work: it has a separate emergency exit, and that is where the message above is attached. On a menu built before that exit existed, emergency falls back to closed, and the caller hears your ordinary closed message instead. Still better than ringing into an empty office.
One thing to know: the switch works inside the menu. A number not bound to a menu rings 24 hours a day, storm or not. If your menu is still to be built, start with building a phone menu callers do not hang up on.
Who flips it, and who flips it back
A person, not a role. Whoever decides to close is the one with the portal open at 6:30, and it is their name on the note. The portal says “Emergency mode is on” beside the schedule for as long as the switch is up, so anyone can see where things stand.
Turning it off is the classic miss. Next morning the lot is ploughed, the office reopens, and the phone still says “closed today” until a customer mentions it. Nothing turns it off for you: put it in the same person's opening routine, right after the lights.
Two locations, one storm
Two locations means two saved schedules, and each has its own switch. The storm that closes Québec City often leaves Montréal open; you close one without touching the other.
The other way round, one saved schedule is shared by every menu that names it. If three numbers at the same branch point at the same schedule, one switch covers all three. No closing number by number.
Where Ringfully is
The switch changes what the next caller hears, and that is all. It sends no text to anyone: not your team, not the customers booked for today. It does not change your website. And it does not turn itself off: someone has to remember next morning, and that someone should be named before the first storm. If the closure message is not written yet, tell us what your line should say and it can be ready before you need it.
How the menu, the hours and this switch fit together is on the call menus and hours page.
Related: Quebec statutory holidays in call routing, for the closures you can see coming.
Questions people ask
- What should the message say when we close for the day?
- Four things, in this order: closed today, why in three words, when you expect to reopen, and what to do meanwhile. French first, with a brief offer of the other language. Under twelve seconds spoken.
- Do I have to edit my opening hours to close for a snow day?
- No, and you should not. Every saved schedule carries a we are closed right now switch, per location. While it is on it outranks your hours and your holidays, and your hours have not moved.
- How fast does the switch take effect?
- It waits for no publish. You flip it and the next call hears the closure message. That is the point: the morning you need it is the morning you cannot afford to be editing a phone menu.
- Who turns it off again?
- A person, not the system. Nothing turns it off for you, so it belongs in the same person's opening routine the next morning, right after the lights. The portal shows the switch is on beside the schedule for as long as it is up.
- Can I close one location and leave the other open?
- Yes. Two locations means two saved schedules, and each has its own switch. The other way round, one schedule shared by three numbers closes all three with a single flip.
About the author
John
Owner and CEO
Owner and CEO with over 10 years of experience in the IT industry, including more than 5 years specializing in VoIP and cloud communications. Experienced in designing, deploying, and supporting reliable communication solutions for businesses.

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